KEY SECTIONS:

External part

Market research

This is a part of the essential research and analysis of the direct &
indirect competitors, market size, opportunities, demand,
innovations and consumers behaviour.

Internal part

Product Value Analysis

Means review, opportunity analysis & reporting. They are built on
marketing mix (product, price, place, promotion)
& brand messaging of the company.

market research, product value analysis

common answers

LEARN MORE ABOUT MARKET RESEARCH & PRODUCT VALUE ANALYSIS

HOW DOES PRODUCT VALUE ANALYSIS WORK

Do you know how to implement the marketing mix? Do you know something about 4P's or 6P's? So after conducting the digital market research we will give you instructions on how to use it in a very effective way. You will get information about new ideas, competitors, pricing strategy, where the highest demand for your products is and so on. When you have such knowledge you can fluently solve issues on your way. For example, when you know particular information about all competitors, you can use such ideas or not use, you can attract the same costumers or learn about their needs or age. It can help develop business, advertising and marketing structure in your company.

WHY MARKET RESEARCH IS SO IMPORTANT

When you are an entrepreneur or even an investor you need to know what you are getting yourself into. It is necessary to gather all the data to back up your goal or vision for the business. That is why people usually do a smart market research. To check for profitability. If the market is exposing signs of return on investment you will be inspired to invest heavily. Besides if the target market isn’t profitable then you will stop wasting your resources and time. Digital market analysis is similarly important for people who are now operating in the market. For them, it provides an overall on how your company has done. It also shows how much scope for improvement there is.

WHAT DOES MARKET RESEARCH MEAN

The market research considers the attractiveness and the productivity of a company within a special industry. As a result, you have a clear understanding of what the features of your product are. What price to choose. Where is the greatest demand and what country (city) is better to enter. What distribution channels are the most appropriate for your business and so on. It gives you a vision about the market concerning which you get involved in as for business strategy planning.

HOW LONG WE DO MARKET RESEARCH

It depends on the size of your company or organization. We have the practice to make marketing consulting for some factories. We know that it is important to make it, as soon as possible, but in at any case, we should do it in the most effective way. Our goals are planned results and ROI (return of investments). So, the creation of market research can take not less than 2 weeks and not more than 2 months. In average - 1 month.

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  • Marketing mix, types of marketing, digital audit, market research, example, case

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