Vlad Sapozhnykov - June 19, 2018
If you want to sell your own business/startup soon or you do not think about the future of your brand, then this article is not for you.
This article is for those who want to earn more money by knowing about the marketing condition and about the new opportunities in their own brand. Also for those who want to know about the business issues and gaps to start to save reasonably. And for people who wish to know about the market trends, to be more competitive and expand the business.
Conduction a marketing analysis will not give results overnight. But often it pays off within a short period of time and fabulous final results. The marketing analysis is a summary of the gathered information and data of the conducted research. This means that it contains important information about your brand, the market and consumer. However, what to do with this information is up to you.
1. You can improve your brand, product, marketing and sales based on the received data. Provide a step-by-step plan of action for implementation to any digital marketing agency or to your own department.
2. Based on the marketing analysis, you can build a promotion strategy or a market-entry strategy for entering new markets. It will increase the quality of the strategy and the ending results.
You can postpone the opportunity analysis to better times or start using it right now. Looking at effective changes and receive dividends. The availability of such analysis helps in planning and improving the effectiveness of your marketing complex.
The new digital marketing analysis is divided into two parts: internal and external ones. The internal analysis implies improvement and development of the brand. It is based on a marketing mix (product, price, place, promotion), elaboration of brand messages, conversion rate optimization in social networks and on the site, as well as opportunity analysis. The external part of the analysis is a study of the market, which includes: analysis of competitors, market share, demand, market dynamics, innovations and target audience research.
Having received information about which methods work and which do not, and what can be improved, you will be able to develop personalized concepts for your most valuable consumers.
The factual information and data backed up by science will allow you to stop guessing and give you an idea of what your next step is. You will know exactly what is happening now and what will happen tomorrow. On the basis of this information you will make better business decisions.
PS. Rely on data, not emotions and guesswork.
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