Dream Shoes

Marketing agency for ecommerce

Success Story


The perfect step


The Polish-Ukrainian shoe shop used a well-balanced campaign to obtain a new online audience,
attract existing clients and retain substantial return on ad spending.


9-point 2.5x 63% 2x
increase in brand awareness increase in revenue increase in sales return on ad costs



Their Story


Made in Poland, offline


Founded in 1995 by two brothers with a passion for quality & taste, Dream Shoes has succeeded in delivering value to its customers
by selling premium Polish & Ukranian footwear for men & women through its offline store.



Their Goal


Scaling up


As a fast-growing offline fashion store, Dream Shoes's primary aim was to increase its brand presence
in the Polish market and further afield, and to drive sales both online
and to its newly established store in Poland.



"Facebook ads play a central role in our online marketing strategy,
enabling us not only to attract new customers but also to interact with
them and to increase Dream Shoes' brand share online."


- Roman Sapoz, Founder, Dream Shoes


Solution


Savvy selling


Adloonix used Facebook as part of its overall strategy to increase brand awareness, attract new customers and maintain loyalty in existing markets. Our agency used lookalike audiences based on its customers to inform new customers about its brand value proposition to new customers and expand its audience. Then our team then used the Facebook pixel to target the website visitors who are most likely to convert into customers. We used carousel ads, link ads and video ads to notify our potential customers about the company’s full range of services and premium products. This has substantially reduced its cost per action.

Marketing agency for shoes shop



Success


Fortunate soles


  • Dream Shoes has learned Facebook to be a powerful tool to establish its brand online, build on publicity, engage with customers and create a sense of trust. Between October 2016–September 2017, Velasca’s Facebook campaigns achieved the following:
  • 9-point increase in brand awareness
  • 2.5x increase in revenue
  • 63% increase in sales
  • 2x return on ad spend.
  • Marketing agency for ecommerce shoe shop



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